NBA Brings in GSI As E-Commerce Partner for Stores

The National Basketball Association (NBA) announced Thursday that it has brought on GSI Commerce to handle the e-commerce operations for its online stores. The deal means GSI is now in business with every major professional sports league in the U.S. GSI has several top CE companies as clients, including Palm, RadioShack, and Tweeter. With the deal, GSI will handle all e-commerce for the NBA's online store, including online merchandising, order processing, customer service, and other services. The deal also covers the NBA-affiliated WNBA and NBA Developmental League. .